Our Story

Representing Premium International Outdoor Brands in the USA and Canada

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ROI Recreation Outfitters

Based in beautiful Vancouver, British Columbia, we have been an importer, manufacturer, and exclusive distributor of outdoor products, skiing and snowboard products, and outdoor lifestyle products for over 40 years.

We are surrounded by the natural beauty and amenities that allow us to test, use, thrash, torture and review all of the outdoor products we sell and it allows us to be in close contact with a community of athletes that in some cases are among the best of the best and know what works and what is hype.

We’re as close as 15 minutes away to world-class climbing, mountain biking, skiing, snowboarding, whitewater kayaking, paragliding, hiking, trail running, kayaking, windsurfing, ski touring, mountaineering….really there is not too much you can’t do except maybe…well perhaps…rely on the weather!

All of our employees are passionate outdoor enthusiasts that take full advantage of the rich surroundings and natural playground that surround us. Get to know our Team.

So if you find yourself coming up or over our way, send us a note or give us a call to let us know you are coming, We would love to show you around the place or direct you to our favourite, sometimes secret, spots.

Our Brands

ROI Recreation Outfitters Inc. is the exclusive distributor of high-quality outdoor products from premium international Brands: Deuter, Hestra, and Devold in Canada, and Colltex, Treksta, and Dahlgren in the USA and Canada — they manufacture “best in category” products and we’re proud to represent them in the North American marketplace. Click Here to Shop All Brands

Our Mission

As a Canadian-based North American distributor we have a world of products to choose from. Over the 40+ years ROI has been in business we have been fortunate to be partnered with some of the greatest names in outdoor equipment, ski equipment, apparel, and accessories. One overriding constant throughout this journey has been the relationships we have developed, the friends we have made. Whether it is our retail customers, our supplier partners or our customers and employees, it is these relationships that define us and direct us on our path.

Our mission is to find the best suppliers and products in the outdoor/ski industry worldwide and bring those products to the North American market with the same passion that has driven us in these sports for all these years. Our responsibility is to be advocates for walking and treading softly on this earth, to promote and support a healthy active lifestyle that is full of adventure and awe and to be an active and involved member of our community wherever and whatever that may be.

Finally, we have chosen our partners with the same missions and goal. It is not a coincidence that our brands are smaller, often family-owned (sometimes 2nd or 3rd generation), passionate specialists who do one category of products, very, very well. They are not trying to be the biggest in the world at what they do…they just want to be the best and by being the best, take care of their families, their employees, and their communities.

Our Pro Program

The ROI Pro Program was established to bring the latest innovative products to outdoor professionals. We would like to invite qualified candidates to join our team of outdoor professionals who are offered ROI gear at discounted prices.

ROI distributes product in both Canada and the US. The ROI Pro Program only applies to Treksta and Colltex in the US.

Please email brian@roirecreation.com to inquire about Prodeals. Include the brand you are interested in and your qualification details. Thank you!

Our Community

Our Community

The outdoor and ski communities worldwide are pretty small. It never ceases to amaze us to meet people when we are traveling overseas to climb or ski, who know someone that we know. The three degrees of separation in our world is even more impactful. Listed here are a number of sites and contacts that are part of these communities that have good information on a number of topics and thoughts. Hopefully, you may find this useful in your explorations.

Canadian Map Atlas Directory
Canadian Mountain Encyclopedia
Canadian Online Outdoor Community
International Alpine Association
Snowsports Travel Info
Backcountry Skiing Blog
Backcountry Blog
Backcountry Ski Blog
French Ski site
Himilayan News
Google Skier Search Engine
Climbing Blog
World Travel GuidesInfo
Mountain Sports Blog
West Coast Ice Climbing Info
Wild Snow Backcountry Blog


* Canadian Avalanche Centre
* Canadian Meterological Centre
* Cyberspace Snow and Avalanche Centre (USA)
* Road Reports
* Yahoo Weather


Contact Us

Want to Shop Now? All the ROI Brands and Products are Available Online.

Deuter | Hestra | Devold | Treksta | Colltex | Dahlgren | Spot

View our complete catalogue of premium outdoor products.