Our Story

Representing Premium Outdoor Brands in Canada and the USA

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ROI Recreation Outfitters

Based in Beautiful British Columbia, we’ve been an importer and exclusive distributor of premium hiking, skiing, mountaineering and outdoor lifestyle products for over 40 years.

We’re surrounded by the natural beauty and amenities that allow us to test, use, thrash, torture and review the outdoor products we sell, and it allows us to be in close contact with a community of athletes, that in some cases, are among the best of the best and who know the difference between what works and what is just hype.

We’re as close as 15 minutes away from world-class climbing, mountain biking, skiing, snowboarding, paragliding, hiking, trail running, windsurfing, ski touring, mountaineering, whitewater and sea kayaking. There really isn’t too much you can’t do except maybe… rely on the weather!

Our employees are passionate outdoor enthusiasts that take full advantage of the rich surroundings and the natural playground that surround us. Get to know our Team.

Our Brands

ROI is an exclusive distributor of premium—best in category—outdoor lifestyle products from award-winning international brands. We’re proud to represent Deuter Packs, Devold Merino, Fubuki Boots, Kayland Footwear, Trezeta Footwear, Colltex Ski Skins, Treksta Footwear, and Spot Messengers in Canada. Click Here to View All Brands and Products

Our Mission

As a Canadian-based North American distributor we have a world of products to choose from. Over the 40+ years ROI has been in business we have been fortunate to be partnered with some of the greatest names in outdoor equipment, ski equipment, apparel, and accessories. One overriding constant throughout this journey has been the relationships we have developed — the friends we have made. Whether it is our retail customers, our supplier partners or our customers and employees, it is these relationships that define us and direct us on our path.

Our mission is to find the best suppliers and products in the outdoor/ski industry worldwide and bring those products to the North American market with the same passion that has driven us in these sports for all these years. Our responsibility is to be advocates for walking and treading softly on this earth, to promote and support a healthy active lifestyle that is full of adventure and awe and to be an active and involved member of our community wherever and whatever that may be.

We only work with and have chosen our partners with the same mission and goals. It is not a coincidence that our brands are smaller, often family-owned (sometimes 2nd or 3rd generation), passionate specialists who do one category of products, very, very well. They place a high priority on producing premium quality products in an ethical and sustainable manner and are not concerned with being the biggest in the world at what they do…just the best and by being the best, take care of their families, their employees, and their communities.

Our Pro Program

The ROI PRO Program was established to bring the latest innovative products to outdoor professionals. We would like to invite qualified candidates to join our team of outdoor professionals who are offered ROI gear at discounted prices.

ROI distributes product in both Canada and the US, however, the ROI PRO Program in the US only applies to Treksta and Colltex.

Please email info@roirecreation.com to inquire about our PRO Program. Include the brand(s) you are interested in and your qualification details. Thank you!

Our Community

Our Community

The outdoor and ski communities worldwide are pretty small. It never ceases to amaze us to meet people when we are traveling overseas to climb or ski, who know someone that we know. The three degrees of separation in our world is even more impactful. Listed here are a number of sites and contacts that are part of these communities that have good information on a number of topics and thoughts. Hopefully, you may find this useful in your explorations.

Canadian Map Atlas Directory
Canadian Mountain Encyclopedia
Canadian Online Outdoor Community
International Alpine Association
Snowsports Travel Info
Backcountry Skiing Blog
Backcountry Blog
Backcountry Ski Blog
French Ski site
Himilayan News
Google Skier Search Engine
Climbing Blog
World Travel GuidesInfo
Mountain Sports Blog
West Coast Ice Climbing Info
Wild Snow Backcountry Blog


* Canadian Avalanche Centre
* Canadian Meterological Centre
* Cyberspace Snow and Avalanche Centre (USA)
* Road Reports
* Yahoo Weather


Contact Us

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View our complete catalogue of premium outdoor products.