
ROI – Recreation Outfitters Inc.
Proudly based in the stunning landscape of British Columbia, ROI has been a trusted importer and exclusive distributor of top-tier outdoor products for over five decades. With a deep connection to the outdoors, we have the unique advantage of testing, using, and evaluating the hiking, skiing, climbing, and mountaineering gear we bring to market.
We specialize in bringing premium, award-winning outdoor lifestyle brands to Canada, offering the highest quality gear for every adventure. Our products are sold in numerous retail outlets nationwide and in select U.S. states. We take pride in representing world-class brands such as DEUTER (outdoor gear), DEVOLD (merino clothing), FUBUKI (boots), KAYLAND (footwear), TREZETA (footwear), and COLLTEX (Swiss climbing skins).
We distribute our products across the country to specialty outdoor retailers. Search for a retailer near you.
As a Canadian-based North American distributor, we’re excited to offer a huge selection of products for you to choose from. Over the past 50+ years, ROI has had the privilege of working with some of the best names in outdoor gear, ski equipment, apparel, and accessories. One thing that has always stayed the same through it all is the relationships we’ve built — the friendships we’ve made along the way. Whether it’s with our retail customers, supplier partners, or employees, it’s these connections that truly define us and guide us on our journey.
Our mission is simple: we want to find the best suppliers and products in the outdoor and ski industries from all over the world, and bring them to the North American market with the same passion we’ve always had for these sports. We’re also committed to promoting a healthy, active lifestyle that’s full of adventure and awe, all while being mindful of our impact on the earth. Plus, we’re proud to be an active part of our community — wherever and however that may be.
The brands we represent truly care about making top-quality products the right way. They’re not focused on being the biggest, just the best. And by being the best, they take care of their families, their employees, and their communities.

The ROI PRO Program was established to bring the latest innovative products to outdoor professionals.
We would like to invite qualified candidates to join our team of outdoor professionals who are offered ROI gear at discounted prices.
ROI distributes product in both Canada and the US, however, the ROI PRO Program in the US only applies to Devold, Kayland, Trezeta, Treksta and Colltex.
Please email in**@***********on.com to inquire about our PRO Program. Include the brand(s) you are interested in and your qualification details. Thank you!